Jeff Masuda discusses the power of place brands in East Vancouver BC
(snipped from The Tyee)
Neighbourhood brands change over time as the neighbourhoods themselves change. "It's not necessarily a good or bad thing, but rather is a question of whose purposes are served," said Jeffrey Masuda, a human geographer at the School of Kinesiology and Health Studies, Queen's University. A place brand may be used by the real estate industry for profit or by municipalities in local area plans to revitalize a neighbourhood. There are also dangers, like "conflating a specific neighbourhood brand to a large geographic area, or the opposite, " said Masuda.