Write in lay terms, NOT disciplinary jargon — SKHS is multidisciplinary unit so you will be communicating to faculty members with varied background and it is important that all are able to understand your goals and objectives clearly
Be concrete, practical and feasible – sound like you know what you are doing and that you have a reasonable time to do it in – i.e. the SKHS Master’s program is 2 years long and the Doctoral program is 4 years long – show how you can complete your proposed study in the relevant time period
Avoid being vague, speculative or uncertain
Do not use up space with excessive lists of courses
Use inclusive language
Be clear and concise, focus on organization and flow, use subheadings
Proof read your work carefully
Include your reasons for pursuing a graduate program in your field and explain where you hope to end up
The more specific the better (especially for PhD applications) – think of this as a creative writing project
Begin with your general research objective/what you are interested in studying, move to your background, finish with your motivations and future aspirations: What will be your contribution to the knowledge base in your area of study?
Things you might include: Supervisor name and expertise, resources you will access i.e. libraries, journals, databanks etc.