Jeff Masuda discusses the power of place brands in East Vancouver BC

Cross christmas tree ornament

The Allure of East Van’s Gritty Goods.

 

(snipped from The Tyee) 

Neighbourhood brands change over time as the neighbourhoods themselves change.  “It’s not necessarily a good or bad thing, but rather is a question of whose purposes are served,” said Jeffrey Masuda, a human geographer at the School of Kinesiology and Health Studies, Queen’s University.  A place brand may be used by the real estate industry for profit or by municipalities in local area plans to revitalize a neighbourhood.  There are also dangers, like “conflating a specific neighbourhood brand to a large geographic area, or the opposite, ” said Masuda.

Read the FULL STORY in PDF format

Read the FULL STORY in The Tyee

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